Document 1036
 DOCN  M9471036
 TI    Personal value structures and AIDS prevention. Are safe-sex messages
       reaching high risk groups or merely preaching to the converted?
 DT    9409
 AU    Bush RP; Ortinau DJ; Bush AJ; University of Memphis.
 SO    J Health Care Mark. 1994 Spring;14(1):12-20. Unique Identifier :
       AIDSLINE AHA/94260023
 AB    After a decade, years of battling acquired immunodeficiency syndrome
       (AIDS), the spread of this disease still represents one of the most
       important issues facing health care officials today. Even though many
       individuals have changed their sexual behavior since becoming aware of
       AIDS, a group of high-risk young adults has not. The authors explore the
       relationship between personal value structures and low-risk vs.
       high-risk sexual behavior. The findings offer health care officials
       insight into effectively targeting AIDS prevention communications to the
       high-risk segment.
 DE    Acquired Immunodeficiency Syndrome/PREVENTION & CONTROL/
       *PSYCHOLOGY/*TRANSMISSION  Adult  Advertising/METHODS  Behavior
       Therapy/STATISTICS & NUMER DATA  Communication  Health
       Education/*METHODS  Human  Multivariate Analysis  Questionnaires
       Risk-Taking  *Sex Behavior  *Social Values  Southeastern United States
       Students/PSYCHOLOGY  JOURNAL ARTICLE

       SOURCE: National Library of Medicine.  NOTICE: This material may be
       protected by Copyright Law (Title 17, U.S.Code).